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BOOK SUMMARY :

The art of choosing is an interesting entertaining and useful book it focuses heavily on the psychology of making choices and psychological effects of being faced with and making choices this focus is understandable because the author is a psychologistin comparison the art of choosing is sluggish and sometimes a little out of left field for example in a study she did with a grad student they tracked hundreds of graduating college seniors describing their ideal job over a six to nine month period that it took the subjects to findin the art of choosing author sheena iyengar evaluates just how much choice the average person has and just how it can affect all of our lives she considers biopsychosocial and economic factors advertising and various other influences to show that a simple decision is not an independent product of our own mindssheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choices coke v pepsi and profound ones and shares her groundbreaking research that has uncovered some surprising attitudes about our decisionshttpwwwtedcom sheena iyengar studies how we make choices and how we feel about the choices we make at tedglobal she talks about both trivial choice

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